You might not comprehend it, but publishing a great app isn't sufficient in and of itself. Yes, if you want an app to truly go viral, it has to be well-designed. It has to be bright to a large amount of people. It has to be relatively easy to use, and it has to be accessible. But, while all of these factors make it a good app, it doesn't mean that the app is going to be used or shared with others. In fact, you might go as far as to have an app downloaded, and then ran just a singular time. True success with a movable app, in many respects, has to do with your marketing plan.

Apps can be tremendously useful, to be sure. They can be an leading part of your total marketing plan. Like all of the other components to your marketing plan, however, plainly creating it doesn't mean it will bring you the customers you want, and it of course doesn't mean it will bring those customers back again and again.

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Decide how the app will be used

Marketing and mobile App Success

Sony BDP-S370 Blu-ray Disc Player Best

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Sony BDP-S370 Blu-ray Disc Player Feature

Blu-ray Disc player for enjoying Blu-ray Disc movies in Full HD 1080p; upscales standard DVDs
Quick Start/Load function enables you to watch movies faster than ever
Access to BRAVIA Internet video; USB port for photos, music and video playback; Wi-Fi adapter ready
DLNA wireless streaming of photos, videos and music; BD Remote app available for iPhone/iPod touch and select Android devices
Connections: 1 HDMI, 1 component, 1 composite, 2 USB, 1 Ethernet, 2 digital audio (optical and coaxial)
Access to BRAVIA Internet video and USB port for photos, music and video playback
BD Remote app available for iPhone/iPod touch and select Android devices
Blu-ray Disc player for enjoying Blu-ray Disc movies in Full HD 1080p
DLNA wireless streaming of photos, videos and music

Sony BDP-S370 Blu-ray Disc Player Overview

With the Sony BDP-S370 Blu-ray Disc Player enjoy Blu-ray Disc movies in Full HD 1080p and improve the quality of DVDs to near HD. Play your favorite movies faster than ever or connect to the internet and instantly access a wide variety of movies, TV shows, music and more. Plus turn your iPhone or iPod touch into a remote control by downloading a free app.

Sony BDP-S370 Blu-ray Disc Player Specifications

Enjoy Blu-ray Disc movies in Full HD1080p and improve the quality of DVDs to near HD with the Sony BDP-S370 Blu-ray Disc Player. Play your favorite movies faster than ever and access a wide variety of movies, TV shows, and music streaming from the Internet plus turn your Apple iPhone or iPod touch into a remote control by downloading a free app.

Enjoy Blu-ray Disc movies and DVDs or connect to the internet and access movies, TV shows music and more.

With the quick start feature turned on, the start-up time is quicker and disc loading is faster than previous models--with a start-up time from power off in about 3 seconds.

If you have an iPhone or iPod touch or compatible Android-powered device, you can download the free BD Remote app and then use it to control playback on this Sony Blu-ray Disc Player. Additionally, you'll have the ability to access a Blu-ray Disc's details such as jacket artwork, actor, and production information (via Sony's Entertainment Database Browser using Gracenote technologies) as well as search for additional video clips online.

Sony BDP-S370 Blu-ray Disc Player remote

With BRAVIA Internet Video content, you can connect to the Internet and instantly stream a wide variety of movies, TV shows, videos and music from leading content providers including Netflix, Amazon Instant Video, YouTube, Slacker, and more.

Key Features

Full HD 1080p Video Output: Get the most out of your 1080p player with Full HD 1080p output. Enjoy Blu-ray Disc movies in brilliant high-definition resolution or upscale the quality of your DVDs to near HD.

Quick Start/Quick Load: Begin enjoying your entertainment faster than ever.

BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including Netflix, YouTube, Pandora, Slacker--the list goes on and on. (Learn More)

Cross Search: Easily search select BRAVIA Internet Video partners for entertainment or information related to the disc that you are enjoying.

Gracenote Metadata Service: Instantly gives you access to detailed information about the movies you are watching.

Share Personal Entertainment (DLNA): Share music, videos, and photos between compatible devices using your DLNA home network.

Dolby TrueHD internal decoding and bitstream output via HDMI: Dolby TrueHD and dts-HD (Master Audio and High Resolution Audio) codecs reproduces high definition sound with 7.1 channels of discrete audio so you can enjoy uncompromised audio.

Mobile Device Remote Control App: Download the free "BD remote" app to your iPhone/iPod touch or compatible Android device and turn it into a versatile remote--access movie info, search entertainment topics and more.

USB Input: Share your videos or photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device.

Wi-Fi Adapter Ready: Easily connect to your wireless broadband network with a USB Wi-Fi adapter.

Sony BDP-S370 Blu-ray Disc Player rear ports

Rear ports (see larger image).

Key Specifications

3D ready: No
Disc compatibility: BD-R/RE; BD-ROM; DVD±R/RW; CD-R/RW
JPEG playback: Yes (BD-R/REDVD+RW/+R/-RW/-R/CD-R,RW)
MP3 playback: Yes (BD-R/RE/DVD+RW/+R/-RW/-R/CD-R,RW)
AVC-HD playback: Yes (DVD+R/RW/-R/-RW)
Wireless LAN: Ready (via USB)
HDMI output: 1 (rear)
Component output: 1 (rear)
Composite A/V output: 1 (rear)
USB 2.0: 2 (1 rear, 1 front)
Ethernet: 1 (rear)
Analog audio output: 1 (rear)
Digital audio output: 1 coaxial, 1 optical (both rear)
Dimensions: 16.93 x 8.11 x 1.41 inches (WxDxH)

What's in the Box

BDP-S370 Blu-ray Disc Player, remote control (with batteries), AV cable, operating instructions

Learn More

BRAVIA Internet Video

Have your favorite internet content delivered to your TV screen via this Sony Blu-ray Disc Player with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:

	Amazon Instant Video provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they're on DVD and TV shows the day after they air, with thousands of titles available in HD--all commercial free.
	Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV--watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.)
	Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library.
	Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot.

Customer Reviews

*** Product Information and Prices Stored: Jan 01, 2012 14:49:06

The first ask you need to think about when developing an app as a part of your marketing strategy is this: "What will population do with this app?" You want to decree how the app should be used. In many ways, this will warn the total effectiveness of the app. Start with that question, and you'll set the tone for all that comes next.

Determine the value add

An app has to have real value to the user. Ideally, it will have value on a repeat basis. If your app is opened once and then never used again, it wasn't worth it. The same is probably true if your app is only used once a year or less. An productive app is one that adds value on an ongoing basis.

Fitting it all together

You also need to think about how the app fits into your marketing strategy and your budget. Don't skimp on amelioration and spend freely on marketing the app, or you'll have tons of users that think your app stinks. Remember, too, that the app itself isn't just a part of a marketing plan - it will have to be marketed, too. If it doesn't get into the hands of your audience, it's not any good to anyone.

There also needs to be some way to continually remind users that the app is there. Getting it on their gismo or computer isn't enough. They need to remember that it's available. Notifications are one strategy, but just one. You need to find other ways to constantly put your app in the users face and on their consciousness without having to be pushy about it.

Recognize the competition

The mean iDevice user downloads colse to 60 apps. Yours will be only one of those, and that's if you're able to get on their radar. The competition you have from other apps comes on two levels: first, there is the competition in the marketplace with hundreds and thousands of other apps. Then, there is the competition on the screen from all of the other apps that the user has installed.

Make an impact

You want your app, just like any other goods you might launch, to of course have an impact. You need for it to make an impact so that the app will be downloaded. You also need to avoid the danger of rushing straight through development. If the app is full of bugs, or if the user palpate isn't as well-developed as it can perhaps be, it will finally fail. Developing an app just to be the newest center of attention doesn't do nearly as much good as developing an app that will keep your users coming back again and again over the long haul.

Poor amelioration leads to poor apps, which leads to wasted money. To be sure, poor amelioration isn't the only cause of a failed app. However, it is one of the most common, as many associates are just anxious to get something out there, even if it's sub-par.

Understanding your metrics

You need to also pay attention to how users are downloading and using your app. Most associates want to look at the amount of times an app is downloaded. While that can be a beneficial metric, it isn't the only one you want to look at. You need to be concerned about repeat users. You need to know how much user motion an app has, and how much staying power.

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Sunday, January 1, 2012